Retail Marketing

RETAIL GROUP TOPICS

1.Comparative Analysis of the Retail formats and their value proposition.

(Supermarket Vs Hypermarket Vs Department).

2.Consumer Behaviour and the retail formats (5 Consumers in each formats and their buying behavior patterns ).

3.Online retail formats and multi-channel Retailing strategies

Grocery     Vs        Apparel ( Models)+Retail Unit

B2B                        3          B2B2C

3.

4.Parameters of retail locations w.r.t Store Types

Different locations for retail Unit

       CBD                SBD                  Mall     (2 Specialty )

(2) 2 supermarket /any other format

(3) NBD -@ kirana  @ Supermarket

4.Strings

5.Merchandising Manufacturing and      Category Role of                                  

Apparel Store

Furniture

Food Retailer

Discounted

Music Retailer

6.Store Layout  + Merchandising mix strategies

-Book Retailer

-Fashion Retailer Vs Discount Retailer

-Departmental Stores – 3 categories

7.Logistic and Supply Chair of  Retailer and relate to store strategies 

Category – wise

-Apparels

-Book stores

-Foot wear

-Food/Vegetables & Fruit

(Or any other)

8.Retail Store Image Parameter and its impact

Hypermarkets

Specialty (Furniture/  Apparel  ) compare 2

Service Retailers

9.Retail Communication mix  of different Retail Formats and for various stores

o Specialty  (High End)                              o Coffee Stores  .supermarkets vs hyper

o Departmental Stores vs multibrand               o Hair Saloons

o Pharmacy Stores                                    o Online Retailers

10.CRM  and  Loyally Programs of various competitive  formats and their multichannel stores

11.Non-Store retailer formats in various sectors and their value proposition

12Organized Vs Unorganized Retail formats (Customer and Retailers Perception)

13.Role of IT Tools in retailing across different formats and their scope

retail outline2017

rubrics 2017